międzynarodowy program MBA

SPOŁECZNA ODPOWIEDZIALNOŚĆ BIZNESU 

Adam Sulkowski

AIM

To provoke students to think critically about the duties of managers to all stakeholders in the business enterprise. Students will also learn applicable lessons about examples of Corporate Social Responsibility (CSR) initiatives that added value to business.

OBJECTIVES

Upon completion of the course, students are expected to:

1. understand how businesses impact the environment and societies;
2. have acquired fluency with the terminology and principles of CSR;
3. have learned how CSR concepts can be applied to benefit organizations;
4. have practiced leadership and teamwork skills in developing solutions to challenging business scenarios and convincing others as to the merits of their action plans.

COURSE CONTENT

1. What is CSR, why is it a growing trend
2. CSR and employees and stakeholders
3. Commencing CSR initiatives
4. CSR and convincing our colleagues
5. CSR and sustainability reporting
6. Data on Polish consumers’ & businesses’ opinions on CSR
7. Environmental sustainability, bio-mimicry, back-casting
8. CSR and strategy
9. CSR and suppliers and production
10. CSR and product design and market selection
11. CSR and competition vs. cooperation with other businesses and institutions
12. Crisis response & litigation
13. Product liability vs. consumer responsibility
14. Dealing with corrupt partners
15. Brand equity
16. CSR for small and medium sized businesses

METHODS OF ASSESSMENT

Course work assessment:activity – 50%, assignment – 50% (class evaluation of participation in class and a written test).

Exam/Course work weighting: 40%/60%