międzynarodowy program MBA

MIĘDZYNARODOWY AGROBIZNES 

Garth Entwistle

AIM

Give an appreciation of the impact international businesses are having within the Polish economy. Show how by the analysis of the structure, conduct and performance of individual industries we can understand how this industry will develop and how individual firms within these industries will operate.

OBJECTIVES

1. Understand the position of international business within Poland.
2. Explain the development of international business and the forces which continue to direct its development.
3. Review the conduct of international businesses.
4. Analyse the performance of international business
5. Show how an understanding of Structure, Conduct and Performance can indicate the future development of individual industries and those firms which operate within them.

COURSE CONTENT

1. International business within a global economy.
2. Forces directing the development of businesses operating within a global environment
3. The evolving structure of industry
4. The Conduct of businesses
5. Performance of business within an international environment
6. The future development of industrial groups and individual firms.

METHODS OF ASSESSMENT

Course work assessment: activity – 20%, assignment – 80% (home work for students: Individual paper/presentation for the assessment).

Exam/Course work weighting: 40%/60%